As the area’s fastest-growing heating and air condition company, Law Heating and Cooling contracted InSilico Media Group to build a website to showcase their capabilities and products, as well as provide a direct link to their financing application. InSilico Media Group created a logo for the company, establishing a brand identity, and expanded that identity onto a mobile-responsive website with integrated search engine optimization tools to lay a successful foundation for generating leads and new business. InSilico built the website to be compliant for Heil’s brand standards, which can be easily utilized to incorporate their full suite of advertising tools for dealers and technicians.
InSilico Media Group noticed that their competitors were not utilizing Search Engine Optimization and saw an opportunity for Law Heating and Cooling to become a leader in the industry. InSilico Media Group’s search engine friendly design is increasing their website traffic weekly, and search engine traffic has more than tripled that of social media-referred traffic.