As the parent company for Boathouse BBQ, River Town Grill, and Tasteful Occasions Catering, The Boat Brands needed to combine 4 websites into one, to showcase their growing variety of local restaurants, as they continue to expand and develop new venues throughout the Mid-Ohio Valley. InSilico Media Group created a page for each brand that included information about each restaurant, showcasing their menus and brand identities.
This website design kept customers familiar with the existing restaurants, while feeling immediately comfortable with new restaurants as they continue to grow.
Built on a WordPress content management system, this website is easy-to-update, and built for search engine optimization. The Boat Brands administrator is able to manage all their sites from one login and focus on search engine results. Additionally, the management from each restaurant is able to login to their brand to update specific information.
Heavily reliant on social media for marketing purposes and guest reviews, InSilico Media Group incorporated social media throughout the website, for easy sharing and reviewing.